I’m a big fan of vintage cosmetic ads — I even wrote a paper on them when I was at university. Some are true works of art; Cutex commissioned an ad from French illustrator Georges Lepape, who created covers for Vogue and illustrated the work of designer Paul Poiret. Others are pieces of history — many ads during the years of World War II depicted women in military service along side their favorite shade of lipstick or nail polish. Much like today, nail polish was a luxury item that any woman could afford despite her economic standing. Enough talking, let’s look at the pretty pictures.
Illustration by Georges Lepape for Cutex